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Case Study

Large Public Accounting Firm Increased Search Visibility 96%


1250 1250 +
overall keywords ranked year-over-year
96 96 %
gain in new keywords in top search positions
+ 55 55 %
new keywords in SERP positions (1-3)


A public accounting firm with expansive services and many competitors came to TopRank Marketing to help with brand visibility. Achieving a search position that reflected their authority in these hotly contested environments was proving difficult with their existing SEO strategy.


The agency developed a highly focused SEO strategy to zero in on intent-based keywords for specific personas and niches within their target audience. The SEO program focused on:

  1. Optimizing existing content
  2. Resolving technical issues that affect rankings
  3. Creating new content where white space, search intent, and brand expertise come together


This data-driven SEO campaign delivered expert content that drove astounding year-over-year results:

  • +1,250 overall keywords ranked year-over-year
  • +55 new keywords in SERP positions 1-3
  • 96% year-over-year gain in new keywords in top search positions

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